SQWD
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SQWD

Your biggest renewals get managed. The rest still decide your year.

SQWD turns CRM, support, usage, and notes into one Renewal Thread — then opens the next move before the mid-tail quietly leaks.

Run SQWD on your renewal book See how it works

Renewal Thread

Northfield Ops

$48K ARR · renews in 62 days

At risk No owner → Priya K.
  1. Salesforce

    Salesforce

    Renewal opportunity created. Owner field empty.

  2. Gainsight

    Gainsight

    Health 71 → 48. Admin logins down 60% across two teams.

  3. Jira

    Jira

    SUP-2231 billing exception, open 19 days, unassigned.

  4. Vivun

    Vivun

    Field note: champion moved to procurement.

  5. SQWD

    SQWD read the thread

    Usage collapse, an open billing blocker, and nobody owning it, 62 days out. Four systems knew. None of them were talking.

Next move · opened by SQWD

  • Assign ownerPriya K. · done
  • Escalate SUP-2231 to Financedue Thu
  • Send save email with usage recapdue Fri
  • 45-day checkpointauto

The gap

Top accounts get coverage. The rest of the book gets silence.

Forecast calls protect the big renewals. Everything else lives across Salesforce, support queues, usage charts, and notes — until someone notices too late.

Legacy stack

Each system owns a slice.

  • Salesforce Commercial facts
  • Gainsight Customer signal
  • Jira Execution fragments
  • Vivun Field context

The renewal motion still falls between systems.

SQWD

One system runs the motion.

Salesforce
Commercial truth
Gainsight
Account signal
Jira
Execution blockers
Vivun
Field context
Renewal Thread

Signals, owners, actions, and outcomes on one operating record.

  1. See the full landscape
  2. Keep the thread current
  3. Launch the work

The system

From scattered evidence to an owned next move.

SQWD is not another health dashboard. It is the execution layer for renewals that usually have no real operating owner.

  1. 01

    Resolve the renewal

    Start from a CSV, CRM connection, or mapped export. Anchor account, ARR, date, and owner in one record.

  2. 02

    Explain the risk

    Pull support pressure, usage decay, billing exceptions, and notes into a readable Renewal Thread.

  3. 03

    Open the response

    Assign the save motion, draft, escalation, or checkpoint — with proof attached to the same thread.

Integrations

Every connection has a job.

SQWD does not collect logos for decoration. Each source identifies the renewal, explains the risk, or opens the action.

Identify

Which renewals exist?

Salesforce CRM export / HubSpot

Account, ARR, renewal date, owner, and commercial stage anchor the operating record.

Explain

Why is this account moving?

Gainsight CS + support signal

Health, tickets, usage decay, and champion changes become evidence — not orphaned commentary.

Open

What should happen next?

Jira Work systems

Tasks, blockers, and approvals move into the tools operators already live in.

Expand

What deepens coverage?

Vivun Field + billing + warehouse

Pre-sales friction, billing systems, and warehouse exports widen the thread after the first motion works.

Salesforce HubSpot Gainsight Zendesk Intercom Jira Vivun Stripe Chargebee Snowflake CSV / exports Chrome extension

Design partners

Run SQWD on your next 90 days of renewals.

SQWD is onboarding a small set of B2B teams that already have the data — and need an execution layer for the renewals outside weekly review.

  1. 01

    Import one renewal cohort

    CSV or CRM export. Account, ARR, date, and owner are enough to start.

  2. 02

    SQWD produces Renewal Threads

    Support, usage, billing, and notes attach to the same operating record.

  3. 03

    Your team reviews the actions

    Owners, save motions, and checkpoints stay human-approved before they leave SQWD.

  4. 04

    Measure saved, lost, recovered ARR

    The thread keeps the outcome, not just the alert.

Built by operators from SpaceX, HashiCorp, IBM, and Cursor.

Email admin@sqwd.io Read how we handle data

Typical start: one CSV or CRM export, one lean CS/AM team, one weekly operating loop.